PRESS RELEASE: 3rd Annual Eat Local Challenge in June
FOR IMMEDIATE RELEASE: New Orleans, March 19, 2013
Contact:Annie Harding NOLA Locavores 1618 Oretha C. Haley Blvd. New Orleans, La 70113 (504) 299-0161 (land) (504) 296-9960 (cell) email@example.com http://www.nolalocavore.org/
3rd Annual New Orleans Eat Local Challenge June 1st-30th
We have some exciting updates to announce as we prepare for the 2013 June Eat Local Challenge. Firstly, over the last year we have discovered a wide variety of ingredients that can be found locally to make going the 30 days new experience in eating locally. Ginger, asparagus, apricots, artichokes, pomegranates, olives, walnuts, chesnuts, horseradish, kohlrabi and more are a few of the discoveries. We are planning and looking forward to the local foods expo on June 9th to see what other locavores have found or grown themselves. We are expanding the June food related classes, workshops and tours and are partnering with a larger variety of groups to celebrate the bountiful harvest of June. The prize for the scavenger hunt has been doubled to $1000.00 and we anticipating a lot of foraging from participants searching for these unconventional clues.
For the first time we will be organizing culinary restaurant tours in conjunction with the Eat Local Challenge with the goal in bringing in more out of town visitors to take advantage of this opportunity to get “a taste of the place”. In this third year we will be celebrating the release of the first ever New Orleans Local Foods Mobile Phone App. This app will carry information about what foods are in season, local food recipes, links to farms, farmers, retailers, farmers markets and agri-tourism opportunities. It will also carry the details of the participating restaurants their menu items and the complete listings of tours, workshops, classes, events and the scavenger hunt happening in conjunction with the challenge.
We have been blessed to have a professional spokesperson, Mrs. Poppy Tooker, to help bring more attention and participation to the Eat Local Challenge.
Mom always said, “Eat Your Veggies!”
But was she picky about where they were sourced? During the month of June 2013, NOLA Locavores is challenging all New Orleanians to think “farm fresh” with the third annual Eat Local Challenge, and they are picky.
Beginning Saturday, June 1, all participants, or locavores, will be dared to limit their diet only to food grown, raised, or caught within 200 miles of New Orleans. Sources include:
community gardens, start your own garden
farmers’ markets, U-Pick farms, and roadside stands
local produce and locally produced foods at Rouses or other grocery stores
restaurants participating in the “challenge” with 100% locavore approved menu options
And why be a locavore, exactly? The short list:
Food that is transported long distances is not as fresh. Fresh food is healthier, retaining more of its nutrients.
Lots of fuel is used to transport food across the country and from other countries. This creates a large carbon footprint.
Eating locally helps support local farmers and the local economy.
Supporting local agriculture keeps more land in our area un-industrialized.
Small, local farms generally use sustainable, symbiotic growing practices, which involve little or no use of pesticides, hormones, or routine antibiotics. These practices are better for the soil, for the animals, and for us.
Small farms generally use more humane practices when raising animals for food.
Registration is going on now! Each locavore can choose between three levels of strictness – The Ultrastrict, The Bienville Rule, or The Wild Card. Locavores will be regulating themselves based on the honor system, and will be asked to check-in regularly. The challenge should be thought of as part scavenger hunt, part healthy lifestyle promotion/learning experience.
There is a $25 registration fee to enter the Eat Local Challenge. It’s like registering for a 10k race, but 30 times the fun (30 days), AND locavores receive:
One “Eat Local Challenge 2013″ T-shirt
A 10% discount on locally grown produce at the Hollygrove Market & Farm
Full access to the Eat Local Challenge Recipe Forum with daily postings of recipes using 100% local ingredients and tips for eating locally
Your starter package that includes The New Orleans Local Food Buyer’s Guide, a recyclable grocery tote plus $50 in coupons to local businesses.
An invitation to the kick off party Friday May 31st and finale party Sunday June 30th.
Free (or discounted) participation in all food related classes and workshops and tours throughout the “challenge” and eligibility to participate in the 2013 New Orleans Eat Local Challenge.
The 2013 Eat Local Challenge Scavenger hunt is going to attract bigger participants with a $1000 prize encompassing a citywide search for clues from 25 participating local businesses whose messages reflect the goals of the Eat Local Challenge.
Supporters of this green goodness include:
Rouses Supermarkets, Inglewood Farms, Joule Energy, the New Orleans Food Cooperative, The John Besh Restaurant Group, Touro Infirmary, Donner-Peltier Distillers, American Bicycle Rental Company, Crescent City Farmers Markets, Hollygrove Market & Farm, Transform NOLA, Cypress Fitness, Jazzmen Rice, La Divina Gelateria, Louisiana Department of Agriculture and Forestry, Gambit Weekly, Natural Awakenings Magazine, Old New Orleans Rum, Pontchartrain Vineyards, Bike Easy, Cleaver and Co., Prevention Research Center at Tulane, Bantings Nursery, Louisiana Public Health Institute, Sankofa Farmers Market, German Coast Farmers Market, Seafood Packaging, Stay Local, French Market Corporation, Gracious Bakery, American Bicycle Rentals, Kleinpeter Dairy, and more.
About NOLA Locavores:
Began as collaboration between Dr. Leslie Brown (founder of NOLA Veggie Fest) and Lee Stafford (founder of Euterpe Recycling Center and community activist), NOLA Locavores help New Orleanians build a connection with their food sources. Via the New Orleans Eat Local Challenge, the organization raises awareness of where food comes from and the economic, nutritional, cultural and environmental benefits of eating locally produced food. In its second year the Eat Local Challenge, building upon the successes from the first year is planning to increase in size. In 2012, 512 people signed up and pledged to ask their food retailers for the month of June “is it local?” If $50 was spent /week on groceries, we conservatively estimate that $110,000.00 was redirected to our local farmers, fisherman, and shrimpers and their retailers. The nolalocavores website received over 48,000 hits from May 15th to July 15th with over 4,600 absolute unique visitors during that time.
First of its kind in the South, the New Orleans Eat Local Challenge is recognized and supported by Alisa Smith and J.B. MacKinnon, authors of Plenty: Eating Locally on the 100-Mile Diet.
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